Indoor Positioning and Navigation at Decathlon Smart Stores
RFID technology enables precise indoor positioning and navigation systems, allowing customers to easily find products and departments. Real-time location data provides accurate guidance, reducing customer frustration and improving efficiency.
Decathlon implemented RFID-based indoor positioning to enhance the customer experience. By attaching RFID tags to products and placing RFID readers strategically throughout the store, customers can use mobile apps to navigate the store, receive personalized offers, and quickly find what they need.
According to Decathlon, their RFID-based indoor navigation system has reduced customer search time by 30% and increased customer satisfaction by 25%.
